Hashiriya 50 Road Trip.
Japan 2024.
Driving Event | Social, Content, & Design
The Hashirya 50 was a driving event that began in Tokyo, Japan, and concluded in Kyoto.
We produced a range of tangible assets, including videos and still content for social media.
In Japanese, ‘Hashirya’ means ‘street racer’—though we made sure to respect all posted
speeds and laws.
Speed Kits: Each kit came with a poster, chain-stitched patch, sticker sheet, and a bespoke hand-painted, monogrammed bag.
Poster: We outlined the event with a poster
printed on archival Giclee paper. Space was left for
handwritten notes at the end of the trip.
Denim Happi Shirt: Happi shirts are short-sleeve, custom-made garments from Japan, traditionally worn to celebrate events or special occasions. We worked with a local craftsman based in Kyoto to hand-make Happi coats, which we designed for the team to wear in celebration of drive and camaraderie.
